Freedom Through Movement

Designed to improve posture,
reduce pain, and enhance well-being.

As Seen on Shark Tank

We solved sitting So you can feel your best in and out of your chair

Sitting still is bad for you. Our chairs allow your pelvis to move the way it does while you walk — so all 33 vertebrae align into perfect posture. The result? Better breathing, better blood flow, and relief from pain. It’s crazy what you can do when you set your body to it.

Our Story

The BackStrong C1's innovative rocking bucket seat provides back support and posture control no matter your sitting angle.

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Over 33,934 people have set their goals in motion

  • Ships straight
    to your door

  • Assembles in
    10 minutes or less

  • Ready to ship immediately from USA

60 Day Guarantee

“I was worried about spending this kind of money on a chair I couldn’t try out first, but I’m so glad I went with my gut, I’m completely pain free while sitting for hours on end.”

We believe in comfort and ease in every aspect of life. If you are anything less than completely ecstatic about your new chair, know that we have your back.

Elevated Comfort Supported by Science

Add ease to your day

Reactive and supportive, our chairs do the work for you so you improve your posture without having to think about it. Shaped to fit the natural curves of your spine, the seat’s lumbar support induces perfect alignment of your spine.

How It Works

Follow Doctor’s Orders

Designed by LA’s leading chiropractor, our chairs have earned the support of the wellness community. Watch world-renowned Dr. Travis Stork explain why he believes the all33 BackStrong chair is a must-have for anyone who sits throughout the day.

Watch Here

Invest In Your Health

Ours is the only chair in the world that allows natural movement of the pelvis and all 33 vertebrae while you sit. This allows for healthy blood flow all day long and increased flexibility. Plus, the foldaway arms allow you to sit closer and reduce strain on your eyes.

See All Benefits

As Seen On:

Movement Matters

Make Every Move Count

Feel
Energized

Find
Flexibility

Gain Back
and Core Strength

Achieve Greater
Productivity

Real Stories from Real People

Here’s What Our Customers Have to Say

Pat, 62

“This is the best chair on the market. Allows your spine to move and flow with your movements. It’s awesome.”

Chris, 53

“I have had back and hip pain for awhile, and it’s noticeably gone now. All of that disappeared the first time I sat down, raised the seat, adjusted the tension and then played with the bucket element.

Gene, 49

“All of a sudden I was working at home. I was in ergonomic agony until I received my all33 chair. Now my back is supported! No more heating pad for me. Thanks all33!”

Sherri, 38

“Because of the engineering it always forces me to sit up straight.”

Trusted By…

all33

Tom Hanks

all33

Justin Bieber

all33

Cindy Crawford

all33

John Cleese

all33

Chuck Liddell

all33

Chelsea Handler

all33

Shaquille O’Neal

Justin Bieber for all33

Meet the Founders

Dr. Dennis Colonello

Dr. Colonello is a world-renowned chiropractor with over 45 years of experience. Based in Beverly Hills, he is currently the team chiropractor for the Los Angeles Clippers. In addition, he treats a who’s who list of Hollywood celebrities and world-class athletes.

Jim Grove

Jim built the internationally-acclaimed industrial design firm Designworks USA, which provided design, engineering, modeling, and analysis for major companies including BMW. He is also the founder of Heartland USA, a supplier of custom motorcycle accessories, and LA Product Design. He holds hundreds of patents.

BackStrong C1

Discover the Power of Active Sitting

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