It all starts with Dr. Dennis Colonello. A natural healer, he began practicing as a chiropractor in Canada before settling in Los Angeles. He used his deep understanding of biomechanics to help patients who had never found relief before.
Word got out that there was a man with healing hands who could adjust your back to literally unlock your body’s true potential. He was soon discovered by a who’s who of Hollywood actors, professional athletes and CEOs (like Cindy Crawford, Elon Musk, Tony Robbins, Lewis Hamilton — to name a few). He also became the team chiropractor for the L.A. Clippers, treating legendary athletes like Shaq and Blake Griffin.
It was these patients that inspired the concept for the original BackStrong chair. They’d leave his office pain-free, then come back to Dennis (sometimes flying in from halfway around the world just for an adjustment).
The common denominator? They were spending most of their time sitting. No matter how active, fit, and busy they were, sitting still on flights, sets, and offices left them aching.
Dennis spent years thinking about a solution to help his clients escape this cycle of pain. He realized he needed to find a way to let his patients' bodies work like they do when they stand — the way bodies are designed to work. Something that would move all 33 vertebrae.