The Only Solution Designed to Promote Movement & a Healthier Body is FINALLY Back in Stock!
[AS SEEN ON SHARK TANK] Exactly What You Didn't Know You Needed… Plus 3 FREE Gifts!
>>VIDEO: See why hundreds pre-ordered and waited up to 12 weeks for this one-of-a-kind chair
Are You Slouching Right Now?
Did reading that just make you sit up straight?
Did you immediately pull your shoulders back and plant your feet firmly on the ground?
What if every day you could do that automatically...
Without you even having to think about it?
It's Not Just Your Slouching That's The Problem
You're probably thinking: okay. I'll get one of those ergonomic chairs and fix my bad slouching habit and I'll be on my way to a healthier lifestyle.
But the fact they do nothing to prevent slouching isn't the only problem with chairs as you know them...
They also make you sedentary.
Being Sedentary Is Killing You
If you have any kind of job that requires you to sit for long periods of time, you’re at a serious health risk.
That’s not an exaggeration — your chair is literally killing you.
Our bodies weren’t meant to sit still all day.
In fact, Americans sit more than ever, and it’s taking a toll on our country’s overall health.
Being sedentary (sitting without moving) has been linked to a greater risk of everything from heart disease to diabetes, cancer, arthritis and depression, even dementia.
Sedentary living now kills more people than obesity.
The all33 BackStrong Fixes
HOW You Sit
Regular chairs lock you in place. You get stuck. Forced to constrict your body to whatever un-ergonomic shape the makers half-baked.
You lose mobility and support and your lower spine curves in, caves, and quits.
Your abs and core go soft.
You hunch.
Worst of all you are not remotely aware of it.
The complete lack of mobility of your lower spine and pelvis is what causes degeneration in your bones and joints.
You need movement in your lower spine, hips and pelvis.
The very act of sitting stops that.
For hundreds of years people have been designing chairs to support the back.
That’s dangerous, because the back is just the recipient of the pain.
It’s your rear end that’s attached to the chair.
Therefore you need a chair that supports the gluteus maximus, pelvis and thoracic spine…
AND THEN you’ll also have a chair that supports the back.
You don’t need a chair with a revolutionary supportive back.
You need one with a revolutionary solution for your hips and butt.
all33 takes on the Sharks
The Anti-Chair
Traditional chairs are broken. We’ve had them for centuries, and no one has figured out how to make them safe for our bodies.
Until now. There’s one chair that is so good for your back, it’s basically an anti-chair. Designed by a chiropractor, it not only fits the natural curves of your spine to align them into perfect posture, but it actually lets you MOVE while you sit.
We had the opportunity to share our revolutionary invention with the world on the beloved Shark Tank.
We sold out of all of our chairs and had to move to pre-order immediately following the initial airing on the east coast.
Immediately, Americans all over the country realized what living pain-free would mean for them.
Especially with so many of us switching to remote work recently, we were left sore and stuck working from kitchen chairs and living room couches.
We sold out within hours after our episode aired and worked tirelessly to produce more chairs so that every single person looking to fix the way they sit can do so. We are JUST NOW back in stock.
"Why is this making me sit up straight? Why is that happening?"
- Mr. Wonderful
The BackStrong is the only chair IN THE WORLD that has patented Sit in Motion® technology.
Most chairs have stagnant saddles attached to a post under the chair. The BackStrong saddle actually hangs from the arms of the chair, freeing the seat to move with you like a swing. The angle of the moving pivot is set specifically to induce a natural angle in your hips – like the one your hips are in while you walk normally.
Instead of building a chair from the ground up, we engineered one from the body back down.
"I'm very skeptical about all these claims on chairs because I've tried so many and I've also tried different devices to help my back."
"This thing Actually is Working!"
- Mr. Wonderful
"Why is this making me sit up straight? Why is that happening?"
- Mr. Wonderful
The BackStrong is the only chair IN THE WORLD that has patented Sit in Motion® technology.
Most chairs have stagnant saddles attached to a post under the chair.
The BackStrong saddle actually hangs from the arms of the chair, freeing the seat to move with you like a swing.
The angle of the moving pivot is set specifically to induce a natural angle in your hips – like the one your hips are in while you walk normally.
Instead of building a chair from the ground up, we engineered one from the body back down.
"I'm very skeptical about all these claims on chairs because I've tried so many and I've also tried different devices to help my back."
"This thing Actually is Working!"
- Mr. Wonderful
The Back Story
Invented by two experts in their fields, chiropractor to the LA Clippers Dr. Dennis Colonello and industrial designer for BMW Jim Grove, the BackStrong presents the first true innovation in chair technology in the past 5,000 years.
Dr. Colonello had gotten tired of seeing patients return with painful, chronic conditions caused by their office chairs. He went to Jim with the idea for a chair that prevented problems before they developed, and they spent the next five years developing, prototyping, testing, and finally manufacturing the BackStrong.
While traditional chairs lock the pelvis in place, resulting in the host of health problems that comes with sitting still, all33’s patented Sit in Motion® technology allows for natural movement while you sit so that the spine can stack in the same way it does when you walk.
This is the first and only chair on the market that moves with you, resulting in better blood flow, more oxygen to the muscles, and even better digestion. The BackStrong also reduces neck, shoulder, and back pain by inducing ideal posture.
Let It Do The Work For You - So You Can Have Fun
No more reminding yourself to “sit up straight.”
No more constantly adjusting your posture on a flat, fixed surface.
The BackStrong’s functional moving saddle hangs from the arms of the chair, at the natural point where your hip joins your pelvis.
It doesn’t matter how you reposition — the chair does the work for you… and you get the benefit of a perfectly aligned spine, neck and pelvis.
Get Moving
Our patented Sit in Motion® technology will help you sit better, so that you can stand up for the rest of your day.
By freeing you from the aches and pains that normally come with sitting still, you will be able to enjoy your time off.
You can even improve your golf game.
The BackStrong’s moving bucket keeps your hip joints moving to increase flexibility and help you get a better swing, in and out of the chair.
You can even do crunches in your chair!
Every purchase comes with a set of exercises you can do right at your desk to keep your core engaged and your muscles strong.
No more reminding yourself to “sit up straight.”
No more constantly adjusting your posture on a flat, fixed surface.
The BackStrong’s functional moving saddle hangs from the arms of the chair, at the natural point where your hip joins your pelvis.
It doesn’t matter how you reposition — the chair does the work for you… and you get the benefit of a perfectly aligned spine, neck and pelvis.
Get Moving
Our patented Sit in Motion® technology will help you sit better, so that you can stand up for the rest of your day.
By freeing you from the aches and pains that normally come with sitting still, you will be able to enjoy your time off.
You can even improve your golf game.
The BackStrong’s moving bucket keeps your hip joints moving to increase flexibility and help you get a better swing, in and out of the chair.
You can even do crunches in your chair!
Every purchase comes with a set of exercises you can do right at your desk to keep your core engaged and your muscles strong.
The Last Chair You Will Ever Buy
The BackStrong is the only chair that's actually a health device.
When you buy now, you’ll also get 3 BONUSES to help you further kickstart a healthier lifestyle and keep your muscles strong.
1. Sit Secret E-book: Invaluable insight culled from a storied career as a chiropractor.
2. Exercises You Can Do Right From Your Chair: 12 easy stretches that will keep you loose and limber,
3. Take 5: A five minute workout to do every day at your desk.
Are You Ready?
Get a chair that will finally alleviate the persistent pain you’ve felt for years…
Because it’s designed in a way that you’ve never experienced before.
The BackStrong has helped thousands of people with back pain, arthritis, sciatica, and old injuries find RELIEF.
The BackStrong is the only chair that's actually a health device.
When you buy now, you’ll also get 3 BONUSES to help you further kickstart a healthier lifestyle and keep your muscles strong.
1. Sit Secret E-book: Invaluable insight culled from a storied career as a chiropractor.
2. Exercises You Can Do Right From Your Chair: 12 easy stretches that will keep you loose and limber,
3. Take 5: A five minute workout to do every day at your desk.
Are You Ready?
Get a chair that will finally alleviate the persistent pain you’ve felt for years…
Because it’s designed in a way that you’ve never experienced before.
The BackStrong has helped thousands of people with back pain, arthritis, sciatica, and old injuries find RELIEF.
1st Sit Review: "Oooo....It's literally like night and day!"
Day 2 Review: "Worked for 5-6 hours. Almost immediately I noticed a difference in my posture and my lower back. I am totally comfortable"
Two Week Review: "This week I DID NOT go to my chiropractor. That is AMAZING."
Conversation with Coworker
Coworker: "Oh, you seem like you have so much more energy. You seem so much happier"
Michael: "You're not going to believe me when I tell you that it is because of a chair!"
31 Day Review: "Everything is different. There is literally NO MORE PAIN IN MY SHOULDERS; IN MY LOWER BACK. I have been sleeping better. I have more energy. I haven't been to the chiropractor since. "
Michael
February 2021
* Real review from a real customer, who received a free product as a thank you for submitting honest feedback. For more information see below.
Think of how your quality of life
would skyrocket
if you could vanish those constant aches, pains and sore spots…
You could spend a day with your family
that isn’t hindered by the nagging discomfort
that has resulted from years of poor sitting posture…
Invest in Long Term Freedom of Movement
End your workday with energy to spend time doing the things you love with the ones you love.
The BackStrong not only relieves current back pain, but it helps PREVENT problems down the line!
If you sit in a chair for any part of the day, you need to think about the effect it’s having on your spine and back and what that’s going to mean 5, 10, 20 years down the line!
Designed by a chiropractor to fix the way we sit once and for all, the all33 BackStrong keeps all 33 of your vertebrae moving and pain-free!
Be Free to Live Your Life as You Want.
Bruce Willis: "You NEED this chair. It helps your back. It helps Everything. This chair is what you need."
Justin Bieber: "The best chair known to mankind. For the best posture and the best comfort."
Chelsea Handler: "I haven't had back problems since I've had this chair. If you spend a lot of time at a desk and you want to make sure you're not sitting improperly and having issues then yeah this is a great option. It's built by a chiropractor. I mean who knows the body better than a chiropractor. It's great for you."
Dee Snyder: "I haven't sat in a chair like this. Honestly, the minute I sat in it I instantly felt better. I was ready to work. Ready for the day."
IT FEELS WONDERFUL!
Like most people, I spend too much time seated at my computer.
Add to that a lifetime of common injuries and a dash of arthritis.
What do you get? Old!
And, if you’re lucky, an appointment with Dr. Dennis Colonello.
For 25 years, I have relied on Dr. D to lessen my aches, soothe my pains, and most importantly, teach me how to strengthen my particular weaknesses.
His first advice: Learn how to sit.
Sitting is the enemy! Sounds easy, but it really isn’t.
Fortunately, Dennis has invented THE BACK STRONG CHAIR that gives you the exact posture needed to relieve whatever ails you.
It literally forces your back to sit perfectly without any cheating, and it feels wonderful!
Thank you, Dennis!
Nancy Sinatra
You've sat in discomfort for far too long...
Break free from back pain and
get STRONG instead.
Your Body Will Thank You.
"SAVED MY BACK!"
This is the first office chair that I’ve ever had that makes me want to work at my desk.
Before, I dreaded the backache that I would have after working on my projects.
I have a YouTube channel and I spend many hours on my computer editing my videos.
Now, with my ALL33 chair, l look forward to spending those hours with NO BACKACHE!!
My office is in my bedroom and I worried that this chair would not compliment the room…but it looks amazing!
It looks very sophisticated and I’m proud to show it off.
My daughter and her boyfriend have both bought this chair as a result of my recommendation !!
I just couldn’t be more pleased.
Kayren S.
"I AM LOVING THIS CHAIR!"
"First of all, I don't usually spend this kind of money on an office chair.
My entire professional life I have been sitting on the $75 chair from your local office supply store.
A couple of weeks ago I injured my back and have been struggling since with intense sciatic pain throughout the day.
After a chance encounter with an employee of all33 I decided to give this chair a try.
I was desperate.
My chair arrived on a Monday and I put it together immediately.
The first couple of hours sitting in it felt a little awkward ( probably because I don't usually sit back in my seat).
By day two I was a believer.
While my back pain has not disappeared it is also not aggravated by sitting in my chair.
In fact, my office chair has become my "happy place" while at work.
Keith K.
"UPGRADES ON OUR CHAIRS"
The chairs are absolutely great and beneficial to our spine health.
We got two of them and we couldn’t be happier.
Also, their customer service is a benchmark in the sales industry.
Thank you Sandra for being the best and for taking care of our concerns since day one.
We did an upgrade to our chairs. We replaced the stock casters and put ROLLER BLADE STYLE casters in ours. Now we love our chairs more.
What an excellent product.
And by the way, the Sharks in the TV show completely lost the chance of being part of an amazing product.
Their loss.
Thank you for a great product.
Marco R.
It IS the SMARTER way to sit
Think about your usual day.
You probably have a coffee maker, a car, and a computer.
You'd never crush coffee beans with your bare hands, run 30 miles to the mall, or go to the library every single thing you needed to search for a word's definition.
You're smarter than that.
So are chairs the one tool we haven't thought to improve?
Humans are not intended to sit 10 hours a day.
There's probably nothing else you do for that long, every single day, that you know is actively hurting your body.
The BackStrong was built to give you an edge in life.
Our chair was designed to directly benefit your body and your mind:
- It aligns all33 of your vertebrae for perfect posture
- It promotes circulation to boost energy
- It relieves pain for greater productivity
- It engages core for stronger muscles
Wouldn't you like to attack your work with freshness and strength?
The ONLY CHAIR you will EVER Need
IDEAL POSTURE AND
GREATER FLEXIBILITY
BETTER BLOOD FLOW
TO REDUCE FATIGUE
MORE OXYGEN
TO YOUR MUSCLES
RELIEF FROM NECK
& SHOULDER STRAIN
Initial Review: "I can definitely see what the hype is about. This feels amazing!"
30 Day Review: "It has an amazing lower back support which has helped diminish my lower back pain immensely. It feels like there's a roller behind your back that massages your back throughout the day. It has helped my posture."
Nima
Engineer
January 2021
* Real review from a real customer, who received a free product as a thank you for submitting honest feedback. For more information see below.
We know that you will absolutely love your new sitting solution, but if for some reason you decide that it isn’t right for you we’ll refund you the cost of the chair within 60 days of purchase.
"GREAT CUSTOMER SERVICE & SUPPORTIVE CHAIR"
I had been sitting in this chair (guessing approx 5,000 hours; about one full year) before writing a review.
A crack started to appear in the round swivel pieces. I wrote my review and immediately was contacted by Sandy who was right on top of helping me. I told her my concern and, without a single hesitation, my chair was replaced within days and I was back to being confident that I could last hours working.
I want to mention that after I initially was complaining about the chair to Sandy, and while I was waiting for the replacement chair, I was using my old chair that I thought I loved and found my posture was horrible while sitting in it.
It never occurred to me how much better I sit at my desk while in my BackStrong chair than my older chairs.
I also want to mention that I don't skimp on cost where it concerns my comfort, so the chairs I had before were not the normal chairs you would find at an office furniture store.
It wasn't until I was without the chair for a couple of days that I truly realized how much it may have actually been helping me. Sandy's customer service saved me as a customer or I wouldn't have realized what I was losing.
Rebecca.
"EXCELLENT CUSTOMER SERVICE MATCHES EXCELLENT CHAIR"
I have been enjoying my chair for several months and being back strong with no more back issues or pain.
I then had a minor service issue that I submitted to their customer support right before Labor Day weekend.
To my pleasant surprise, they contacted me within 24 hours and also through the long weekend to rectify the problem.
Today it was resolved beyond my expectation.
One more reason that reinforces the purchase of this product.
If you are considering purchasing this chair, you can have peace of mind that they will honor their product support and customer service.
Wayne W.
"NO OTHER COMPANY CARES MORE"
After I got my chair, It was discovered that my recent lumbar fusion failed and I was scheduled for surgery number seven which would revise the fusion and replace the non-working pedicle screws and rods.
No other chair of the many I have tried has given me such comfort and has prevented me from more pain while sitting.
This is the only chair that works for me.
And, it is not only the chair that is exceptional, it is also the level of customer service All33 offers to its customers.
I want to thank particularly Sandra, who has always replied promptly to our questions and since day one has shown an above and beyond helping attitude towards us.
Recently our chairs were badly damaged during transportation while moving and Sandra promptly helped us offering a viable solution.
No other company cares this much about customers.
This is exceptional customer care that exceeds any expectations.
Thank you Sandra.
We love our chairs because they make a real difference on our spine health.
M. Rios
FREEDOM THROUGH MOVEMENT
Vegan Leather BackStrong
The ONLY Chair designed to move the way you were meant to
The BackStrong C1 is the result of years of testing and tweaking, 15+ prototypes, and over 1,000 patients testing each version.
Your body wasn't designed to sit all day!
Our unique Sit In Motion® technology and its “bottom up” motion is designed to softly cradle your lower back to relieve crucial pressure points throughout your spine and body. This is the first and only chair that can induce perfect posture for all 33 of your vertebrae!
60-Day Money Back Guarantee
The ONLY Chair designed to move the way you were meant to
The BackStrong C1 is the result of years of testing and tweaking, 15+ prototypes, and over 1,000 patients testing each version.
Your body wasn't designed to sit all day!
Our unique Sit In Motion® technology and its “bottom up” motion is designed to softly cradle your lower back to relieve crucial pressure points throughout your spine and body. This is the first and only chair that can induce perfect posture for all 33 of your vertebrae!
Fabric BackStrong
The ONLY Chair designed to move the way you were meant to
15+ prototypes, and over 1,000 patients testing each version resulted in a new type of sitting solution with patented Sit In Motion® technology designed to softly cradle your lower back to relieve crucial pressure points throughout your spine and body.
The first and only chair that can induce perfect posture for all 33 of your vertebrae!
60-Day Money Back Guarantee
The ONLY Chair designed to move the way you were meant to
15+ prototypes, and over 1,000 patients testing each version resulted in a new type of sitting solution with patented Sit In Motion® technology designed to softly cradle your lower back to relieve crucial pressure points throughout your spine and body.
The first and only chair that can induce perfect posture for all 33 of your vertebrae!
It's about movement. It's about change. It's about you.