A Breakthrough Doctor-Formulated Cream

Dr. Colonello is a world-renowned chiropractor with over 35 years of experience who has dedicated his life to helping people who suffer from chronic pain. In addition to being the team chiropractor for the Los Angeles Clippers, he treats a who's who list of Hollywood celebrities and elite athletes. 

His decades long career in chiropractic medicine opened his eyes to the fact that the debilitating health problems associated with prolonged sitting are actually caused by the way we're sitting.

He teamed up with leading industrial designer Jim Grove and spent five years researching, prototyping, and developing a solution, the BackStrong C1. The BackStrong C1 is the only chair of it's kind; it uses state-of-the-art technology to align your spine and move ALL 33 of your vertebrae while you sit. 

The BackStrong C1 is helping thousands of happy customers prevent back pain, but Dr. Colonello continues to devise ways to improve health and reduce suffering due to physical pain. 

SOOTHE & MOVE is the logical next step in ALL33's mission to help people live better.

Many of Dr. Colonello's patients need fast-acting relief that's always accessible at home or on-the-go, so he set his sights on researching what it would take to make the perfect topical analgesic. 

The groundbreaking SOOTHE & MOVE formula was developed in partnership with a Board Certified Head and Neck Surgeon to effectively alleviate pain. Each Natural Ingredient and Antioxidant in this unique formula was carefully chosen to work in synergy.